A little about Melody Maison
Established in 2006 from a bedroom start up, Melody Maison has become one of the UK’s preferred home furniture and accessories retailer. With a team of 44 members of staff and growing, Melody Maison is going from strength to strength. Their promise is to provide amazing customer service every step of the way. Backed up with over 18,000+ online reviews and a rating of 4.7 out of 5.
What were they struggling with & what they looked to achieve
Melody Maison required a way to re-engage with existing customers to deliver promotional content and important service updates. Email marketing had always been the preferred channel, but the open rates averaged somewhere around 32%. As a result, service updates and promotional offers weren’t always being received. Leading to higher customer service enquiries and lower sales conversions. They needed a digital communication channel that guaranteed customers would get the message.
What we did to get the client setup
Text Global helped Melody Maison utilise our Enterprise Platform to deploy sporadic bulk SMS text marketing campaigns. Complimenting their email marketing efforts, ensuring open rates of 95-98% and 3x higher engagement. Furthermore, SMS service updates we’re integrated into their back end CRM using our SMS API.