Boxing Day sales are a great way to get rid of excess stock and draw in crowds of shoppers looking for a bargain. However, with the competition in the online retail industry being so fierce, it can be hard to stand out and tempt existing customers. Sending a Boxing Day SMS marketing text is a great way to make sure your sale is a success. Using SMS as a direct marketing channel guarantees open rates of 95% or more. In this article, we’ll explore the different ways you can use SMS marketing to get the most out of your Boxing Day sale and cash in during this lucrative time of year.
Benefits of sending a Boxing Day SMS Marketing campaign
SMS marketing can be used to promote a variety of different products and services, but it’s particularly well suited to promoting sales. For one thing, it’s easy to set up and get started with a one-off campaign on a relatively small budget. You also have the flexibility to easily scale your campaign and send your message to as many customers as you like. This can help you get a lot more reach than other types of marketing like email marketing or social media. Another benefit to sending a Boxing Day SMS marketing campaign is that customers are more likely to respond. This is because you’re reaching them instantly via their mobile phone. By sending a time sensitive deal they’re also more likely to respond because of the urgency of the situation. Therefore, placing sense of urgency to your Boxing Day sale encourages customers to act quickly or fear missing out.
How to Create an Effective Boxing Day SMS Marketing Strategy
Budget depending, it’s best to reach as many existing customers as possible who have consented to marketing content. However, if your budget is tight our advice is to look up customers who have order 2 or more times and total spend is slightly above your average order value. As a result, this easy filter will quickly whittle down your audience to a more refined top tier of customer. Doing so will save your marketing budget and generate the best results. On average our clients see anywhere between 1-6x to 1-30x return on advertising spend (ROAS).
Tips for Crafting an Engaging SMS Message
If you want your message to be truly effective, you’ll want to make sure that it’s engaging, enticing and places a sense of urgency. The main objective is to get customers to click a URL link within the SMS text and onto your website shopping. After all, it’s not enough to just send out a message letting people know about your Boxing Day sale; you want customers to actually want to come to your store. This means that you should put a lot of effort into creating an engaging SMS text message that your customers will love. Here are a few ways you can do this: – Be human: Customers want to interact with real people, not companies, so be sure to inject some personality into your message. – Be clear and concise: Your customers have very little time to act on your message, so you need to make sure that you’re clear and concise with 160 characters per SMS text. – Be timely: Since you’re reaching customers directly through their phones, you want to make sure that you’re sending your message at the right time. Top tip!! Take a look at your Google Analytics or ecommerce store dashboard, research your peak in site traffic and sales. Then, schedule your Boxing Day SMS marketing campaign 30 minutes prior to that peak. This guarantees the SMS message is being received at the most optimum time.
How to Track and Analyze Results
Another important consideration when creating your Boxing Day SMS marketing strategy is how you’re going to track and monitor your results. There are a few ways to do this and the most obvious being a discount code that is unique to the SMS marketing campaign. For example, BOXDAY10 for a 10% discount. When customers checkout using a discount code you can easily track direct conversion and the total revenue generated. Alternatively, a trackable URL link can be used or Google UTM link. Simply include the link in the SMS text message, allowing you to track the total number of site visitors or revenue generated.
What to Avoid When sending your Boxing Day SMS Marketing campaign
No marketing campaign is perfect, and there are a few things that you’ll want to avoid when creating your campaign. Firstly, you don’t want to overdo it. Sending SMS messages too frequently will only irritate customers and result in a high unsubscribe rate. Make sure your SMS text message adds value, is engaging and is easy to read. Don’t give customers too long to redeem the offer. Placing short time constraints encourages impulse buying and better return on investment. Most importantly, don’t send your Boxing Day SMS marketing campaign at an unsociable time of the day. Optimum times can be anywhere between 9am – 12noon and 5pm – 8pm.
How to format your SMS marketing campaign?
Making an SMS marketing text easy to read will 100% increase the response rates and returned sales. What we find tends to work well is: –
1. Attention Grabber
2. State the offer
3. Call to action – URL link to the website or contact number to call
4. Discount code, T&Cs and expiry
5. Unsubscribe method
Follow this tried and tested format, with line breaks to separate each section and you can’t go far wrong. Here’s an example of the above could look like in practice: –
BOXING DAY SALE!
Enjoy 15% OFF all stock.
Shop Now >> www.TextGlobal.co.uk
Use code ‘BOXD15’ at checkout
Be quick, offer ends midnight
Remember to use a tone of voice in the SMS text that matches your brand or company ethos. The above example is more aggressive approach and heavily sales orientated. Capitalise keywords to draw attention to the offer and use line breaks to better structure the SMS message content. Furthermore, make sure you place the call-to-action URL link higher in the SMS text to create separation between the opt-out URL link. Finally, don’t forget to place a sense of urgency with phrases like ‘Be quick’, ‘Items selling fast’ ‘limited stock available’ ‘Hurry offer ends…’ ‘Don’t miss out’ or ‘Be first to shop >>’.
Overall, SMS marketing is the best way to promote your Boxing Day sale and get more customers shopping. Nothing is more powerful at delivering a promotional message than SMS text. Instant deliverability and unrivalled response rates. Follow our advice and guidance to leverage the highest return on investment. Contact a member of our team or sign up for free.