Are you looking to make the most out of your upcoming bank holiday sales? Are you searching for an effective marketing channel to deliver your promotional content? Look no further than bulk SMS text marketing. With the power of mobile devices and the ability to connect with customers quickly and efficiently, SMS marketing is a great way to promote your business and drive sales. Whether you’re running a special promotion, clearance sale, or offering discounts, bulk SMS text marketing can help you reach out to a wider audience and maximise your bank holiday sales. In this blog, we’ll explore how bulk SMS text marketing can help you achieve your sales goals, and provide you with some tips on how to create an effective text marketing campaign. So, let’s dive in and discover how to super boost your bank holiday sale.
The Importance of Bulk SMS Text Marketing for Bank Holiday Sales
Bank holidays are a great opportunity for businesses to increase sales by offering promotions, discounts, and special deals. However, with so many businesses vying for customers’ attention during this time, it can be challenging to stand out from the crowd. This is where SMS text marketing comes in.
SMS marketing is an effective way to directly reach customers and promote your business during bank holidays. With SMS marketing, you can reach a large number of customers quickly and efficiently, and the response rates are much higher than other marketing methods. According to a study by the Mobile Marketing Association, the open rate for SMS messages is as high as 95-98%, compared to 20% for email.
Furthermore, SMS text messages are usually read within just 90 seconds, making it an ideal way to promote time-sensitive offers and deals. With SMS marketing, you can communicate with your customers in real-time and provide them with the information they need to make a purchase.
Advantages of SMS Marketing Over Other Marketing Methods
SMS marketing has several advantages over other marketing methods. First, it is cost-effective at just 2p – 3.8p per text. SMS text marketing reaches existing customers that have already purchased and subscribed to marketing. Therefore, the conversions rates are much higher than new customer acquisition via paid social advertising.
Second, SMS marketing is highly targeted. You can segment your customer list based on total spend, last order date and total orders, and send them personalised messages that are relevant to their needs. This helps to increase engagement and leverage higher ROAS (Return On Advertising Spend).
Third, SMS marketing is measurable. You can track the success of your SMS marketing campaign by monitoring the response rates, click-through rates, and conversion rates. This helps you to refine your marketing strategy and improve your ROI. Simply use a discount code, UTM link or trackable short link,
SMS Marketing Strategies for Bank Holiday Sales
Now that you know the benefits of SMS marketing, let’s look at some strategies you can use to maximise your bank holiday sales.
- Offer exclusive deals and promotions: Customers love a good deal, especially during bank holidays when they’re looking to save money. Consider offering exclusive deals and promotions to your SMS subscribers to encourage them to make a purchase. For example, you could offer a 10% discount on all purchases made during the bank holiday weekend, or a buy-one-get-one-free offer on selected items.
- Remind customers about your business: During bank holidays, customers are bombarded with marketing messages from various businesses. It’s easy for your message to get lost in the noise. To ensure that your customers don’t forget about your business, send them a reminder message on the day that your bank holiday sale starts. This will increase the chances of them making a purchase from your business.
- Use urgency in your messaging: Urgency is a powerful motivator. Consider using urgent language in your SMS messages to create a sense of urgency among your customers. For example, you could use phrases like “limited time offer”, “ending soon”, or “Hurry, items selling fast”. This will encourage your customers to take action and make a purchase.
- Bank Holiday close out message – Text customers again on the final day of your sale with a “Last Chance” approach. The fear of missing out is a key tool used to leverage higher conversion rates.
Crafting Effective SMS Marketing Messages
Crafting effective SMS marketing messages is crucial to the success of your SMS marketing campaign. Here are some tips to help you create effective SMS messages:
1. Keep it short and sweet: SMS messages have a 160-character limit, so it’s important to keep your message short and to the point. Focus on the most important information and use clear and concise language.
2. Personalise your message: Address your customers by their first name (if possible) and use personalised content that is relevant to their interests and needs. This will help to increase engagement and drive sales.
3. Include a clear call to action: Your SMS message should have a clear call to action that tells your customers what to do next. Whether it’s to visit your website, make a purchase, or redeem a coupon, make sure that the call to action is clear and easy to follow. For example, “Show Now >>” or “Click here to shop > InsertUrlLink”.
Timing Your SMS Marketing Messages
Timing is crucial when it comes to SMS marketing. Send your messages at the right time, and you’ll see higher response rates and conversions. Here are some tips for timing your SMS marketing messages:
1. Send messages during business hours: Avoid sending messages early in the morning or late at night when your customers are likely to be asleep. Instead, send your messages during business hours when your customers are more likely to be awake and available to respond.
2. Send messages a few days before the bank holiday: Send a reminder message a few days before the bank holiday to ensure that your customers don’t forget about your business. This will increase the chances of them making a purchase from your business.
3. Time-sensitive messages: If you’re offering time-sensitive deals or promotions, send your messages at the right time to ensure that your customers have enough time to act on them.
**Top tip – Use your Google Analytics data or your e-Commerce store site visitor data to see when customers are more active online. You should time your bulk SMS text marketing campaign 30-60 minutes prior to when your site traffic and orders organically peak.
Measuring the Success of Your SMS Marketing Campaign
To measure the success of your SMS marketing campaign, you need to track the response rates, click-through rates, and conversion rates. This will help you to identify what’s working and what’s not, and refine your marketing strategy accordingly. Here are some tools you can use to measure the success of your SMS marketing campaign:
1. Use the Text Global Custom Domain short link tracker. Track not just how many link clicks your campaign received but ‘Who’ clicked the link. Powerful marketing data to establish who are you key customers and are more receptive to bulk SMS text marketing.
2. Google Analytics: If you’re using SMS messages to drive traffic to your website, you can use Google Analytics to track the success of your SMS marketing campaign.
3. Use a unique discount code to redeem the offer like “Get 10% OFF with code BH10”.
Conclusion and Next Steps for Implementing an SMS Marketing Campaign
SMS marketing is a powerful tool that can help you to maximise your bank holiday sales. By using the right strategies and crafting effective SMS messages, you can reach out to your customers and drive sales. Remember to keep your messages short and sweet, personalise your content, and include a clear call to action. Timing is also crucial when it comes to SMS marketing, so send your messages at the right time to maximise the response rates and conversions. Finally, track the success of your SMS marketing campaign using analytics tools, and refine your marketing strategy accordingly. Use the Text Global Enterprise Platform to upload customer data, buy SMS text credits and send the perfect bulk SMS text marketing campaign. Consult our team of experts to Maximising Your Bank Holiday Sales!