Black Friday is just around the corner, and although it may seem far away right now, this intense shopping period is going to creep up on you any second. As a business owner, now is when you must get to work perfecting your Black Friday marketing strategy. Promotional Black Friday SMS text messages are the perfect way to get the word out about promotions and discounts you are planning to offer. Did you know that the general open rate of an SMS message is 95-98%? Now, let’s get into how to create the perfect Black Friday SMS marketing strategy to capitalize and boost sales.
Before Black Friday
Just because Black Friday is a several weeks away, it doesn’t mean you can’t get started on the promotions! Pre-Black Friday SMS marketing messages can be used to build up excitement for the upcoming offers and obtain consent for further messages. Send out a message to remind your customers that the day/week of huge sales is coming up and gently nudge them in the direction of your products and services.
Many large retailers run a Black Friday month instead of a single day by promoting new sale items almost every day. This helps them get ahead of their other competitors who haven’t started promotions yet and generate more sales earlier. Make sure to stagger these offers where they gradually get better and introduce new items to keep customers engaged. Of course, the perfect way to get the word out about these sales is by SMS; with only 160 characters, you are sure to boost sales and attract customers.
During Black Friday
Once you have sent a few SMS messages promoting your Black Friday sale, it is now time to get to it! On the day before Black Friday (so Thursday), send a final promotional SMS text message in the evening at around 7:30–8 PM. Most companies will usually send this message on the morning of Black Friday, so sending it on Thursday ensures your message won’t get lost in the sea of others. Besides, this evening is when everyone is planning their shopping day so your customers will be highly engaged and interested in what you have to show.
Once you are finished with Black Friday and your sales have boomed, the one final promotional message should be sent on Cyber Monday in the morning around 8–9 AM. This may even attract more customers, as people are not always eager to participate in the frenzy on Friday. Close out your sales with one final text message!
Tips for Sending Promotional Text Messages
If you are new to sending out promotional SMS messages, don’t fret! We are here to help you out with a few general tips to help you get started. It is crucial to always use strong language that applies time sensitivity, such as “be the first to shop at” or “limited time sale.” This is sure to grab the attention of potential shoppers and make them check you out. We also recommend using the same tone to apply urgency with phrases such as Don’t miss out!”, “Limited stock available,” “Items selling fast,” or “Sale ends at midnight.” The emotion of ‘FOMO’ or fear of missing out is a great tool to convert sales. Of course, you won’t have to do this all on your own. By using a Text Global Shopify / Ecommerce App plugin, you can set up automated promotional SMS texts to ensure much higher conversion rates. When you use discount codes or trackable UTM links, you can also later monitor conversions and track performance for modifying marketing strategies.
In conclusion, it’s time to get started on the Black Friday planning. The Text Global team is helping 100s of online retailers adopt the ultimate Black Friday strategy by using SMS text as a direct marketing channel. Don’t hesitate to contact a member of the sales team for a bespoke strategy plan before Black Friday. Call 01244 820025 or email [email protected] today!